An international retail giant collaborated with Adamiani to achieve large-scale user acquisition for their leading eCommerce app. This app allows users to shop millions of products from top international brands, all in one place and at the lowest prices available.

Objectives

The retailer teamed up with Adamiani to drive significant international acquisition for the mobile eCommerce app ahead of their November Singles’ Day sales. To ensure new installs came from reliable, high-quality shoppers, Adamiani optimized these initiatives towards day-7 retention rates that would surpass the retailer’s benchmark goals.

Our Approach

By combining high-power burst campaigns with supplementary non-incent campaigns, Adamiani was able to massively scale installs just in time for Singles’ Day.

As the holiday approached, conversions steadily increased, generating a 74% rise in installswithin the first week of November. This momentum peaked as the big weekend drew nearer, withanother 60% increase in acquisition between the 10th and 11th alone.

During this peak engagement period, Adamiani campaigns converted over 200,000 new users in asingle day. These installs also proved to be of exceptionally high quality, achieving an averagevalid rate of more than 86% based on the retailer’s key audience quality guidelines.

“Adamiani has been a very strong partner for us in terms of audience scope and quality. We lookforward to continuing to strengthen our relationship beyond the Singles’ Day rush.”

– Senior Marketing Manager

Results

Adamiani Singles’ Day mobile campaigns were highly successful, driving quality conversions for the retailer at a major scale. During the month of November, their initiatives resulted in a 250% increase in conversions, a 2.4x increase in installs on the day of the holiday, and over 86% of installs meeting quality benchmarks.