Travel

A leading travel provider in Saudi Arabia partnered with Adamiani to drive new user acquisition for their two online travel agencies (OTAs), which feature the top mobile travel apps in the Middle East. These apps offer great deals on over 1 million hotels, flights, and complete holiday packages worldwide.

Objectives

The developer sought Adamiani expertise to attract new mobile users who would complete flight and hotel bookings on their apps. Together, they launched custom mobile acquisition campaigns targeting Saudi Arabia and the United Arab Emirates.

Our Approach

By analyzing audience demographics, interests, and behavior patterns, the team discovered that one app was more popular among adults, families, and business travelers, while the other appealed more to younger travelers. Tracking critical downstream engagement events like completed bookings and total revenue,

Adamiani was able to target the right users from each group, driving the highest possible user engagement and lifetime value for both apps.I am impressed with the numbers we have achieved for our two online travel agencies, and

Adamiani has been a great partner in this success story.” – Head of Strategic Online Business Unit

Results

The partnership proved to be an excellent fit, with the teams continuing to collaborate for over a year. Through continual assessments and optimizations based on real-time audience behavior and ad performance, both mobile apps saw significant increases in average downloads and completed bookings, including:

• Over 300,000 new installs

• A 12x increase in conversions within 4 months

• A cost revenue rate 2x the developer’s benchmark goals